In 2015, Toys"R"Us significantly
expanded its ongoing partnership with Special Olympics with an
initiative centered around #MyFirstSportsMoment. Through a $1.25
million commitment from the Toys"R"Us Children's Fund, the company
served as a Games Level sponsor of the 2015 Special Olympics World
Games, held in Los Angeles, CA. The Toys"R"Us Children's Fund also
awarded a $500,000 grant to Special Olympics to aid in the
five-year plan to strengthen and expand the Young Athletes
Program in the U.S. and around the globe. As part of the
partnership expansion, a recent fundraising campaign raised more
than $2 million.
Toys"R"Us was a Founding Partner of
the 2014 Special Olympics USA Games held in New Jersey through a $1
million grant from the Toys"R"Us Children's Fund. Additionally the
company served as the Presenting Sponsor of the first-ever Young
Athletes Festival, which debuted at the 2014 Games.
Since the partnership began,
donations from Toys"R"Us, Inc., the Toys"R"Us Children's Fund and
customers have provided $5.3 million to Special Olympics.